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Elevate by Principal
The Elevate by Principal approach

Elevate by Principal is dedicated to revolutionizing the way a group purchasing organization (GPO) works. It’s time to bring 21st-century technology to the way GPO supplier contracts are selected, filled, and managed—putting you in control and eliminating the need for paperwork and phone calls.

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Principal: Our parent company.

For 145 years, Principal has helped people and businesses pursue their goals. Principal has never stopped learning, growing, and adapting. Today, we continue to lead with our core values. Our culture is powered by people and led by a diverse management team. Our nearly 20,000 employees—located in 27 nations and territories in Asia, Australia, Europe, Latin America, the Middle East and North America—drive change in their own communities. Learn more about the history and impact of Principal.

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How Elevate by Principal helps businesses.

Elevate by Principal does things differently. We aren’t a group purchasing organization. Instead, we partner with existing GPOs, helping expand market reach and product offerings for our customers.

We simplify GPO contract activation for our customers, GPO partners, and suppliers.

Who Elevate by Principal helps.

We help businesses big and small, in any industry, in the United States. From solo entrepreneurs to Fortune 500 companies, we’ll help you find savings and grow your bottom line so you can invest it back into your company.

Headshot of Chaun Powell.
Meet the Elevate by Principal president.
Chaun Powell

A passionate business builder and seasoned entrepreneur, Chaun Powell’s distinguished career has been dedicated to helping businesses flourish in communities across the nation. As a successful four-time entrepreneur—launching two healthcare manufacturing companies specializing in orthopedic devices and implants, and two software ventures—he intimately understands the determination and vision required to scale meaningful enterprises. This wealth of experience informs his leadership of Elevate by Principal, where he helps guide ambitious business owners beyond their perceived limitations, transforming challenges into catalysts for growth.

With more than two decades of expertise in strategic leadership, commercialization, innovation, and group purchasing, Chaun combines strategic vision with hands-on execution. His leadership approach seamlessly bridges the gap between big-picture thinking and practical implementation, helping ensure sustainable success for the businesses he serves.

Deeply rooted in his Ohio upbringing, Chaun embodies the Midwestern work ethic that has shaped his professional journey. His understanding that business ownership transcends mere livelihood to become a lasting legacy resonates throughout his work. At the helm of Elevate by Principal, he leads a dedicated team committed to converting ambition into achievement and ideas into reality—empowering business owners to build enduring enterprises that create meaningful impact in their communities while growing the businesses they’re passionate about.

Power your growth through smart savings with Elevate by Principal.

Stop overpaying for business essentials. Work with Elevate by Principal to create new opportunities to invest in innovation, talent, and growth by optimizing your purchasing costs.