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Elevate by Principal

Resources

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Below you can check out the recordings of previous webinars or articles on current topics.

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Operations
webinar
Unlock working capital: Harnessing group purchasing power to accelerate business growth

Join us to discover the transformative power of group purchasing organizations (GPOs). Owners of growing businesses will learn how to drive significant cost savings and gain operational efficiencies. Our Strategic Partner panel will offer practical tips on leveraging purchasing power and actionable insights on putting those savings toward business growth. Don’t miss out on this insightful conversation.
Technology
webinar
How to use AI to support sales

Join Sales Xceleration, our Strategic Partner, to explore how Artificial Intelligence (AI) can act as an instrumental tool in enhancing sales strategies and boosting business growth. Whether you’re a seasoned user or new to AI, this webinar will provide tangible ways to utilize technology in sales, from generating personalized sales strategies to streamlining the sales process.
Operations
article
What small business owners need to know about group purchasing organizations

Understand how a group purchasing organization works and why it might benefit your business.
Business growth
article
Ready to grow? A fellow owner shares 5 things to keep top of mind

A business owner on the Elevate by Principal platform shares his top tips for growing your business.
Technology
webinar
Navigating the AI frontier: Opportunities and challenges in implementing AI

Delve into the world of Artificial Intelligence in a thought-provoking webinar from our Strategic Partner, Shift Interactive. We’ll discuss how businesses can leverage AI for automating tasks, enhancing decision- making, personalizing customer experiences, improving security, and creating innovative products. You’ll walk away with practical tips for small businesses looking to harness AI’s potential for their clients.
Marketing
webinar
Strategic marketing planning—simplified

It takes a strong foundation to build your business—and it starts with a solid strategic marketing plan. Join us for a conversation with Performance Marketing on developing a results-driven strategy to build your brand, unlock growth, and maximize ROI.
Business growth
article
5 signs your business is primed for growth

Uncover 5 ways to determine if your business is ready to grow.
Technology
article
Implementing artificial intelligence into your organization

The interest in AI technology has never been as heightened as it is now. While the concept of AI technology has been around for over 60 years, companies like OpenAI have revitalized AI technology by introducing ChatGPT. This has led many companies to look for opportunities to use AI technology to help their business. However, having an interest in utilizing AI technology and actually implementing it is sometimes more complicated.

Group purchasing organization offered through OMNIA Partners and Premier, Inc. and are not affiliates of any company of the Principal Financial Group®. Elevate by Principal is a trade name for Business Owner Ecosystem, Inc. Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Referenced companies are members of Principal Financial Group®, Des Moines, IA 50392. Additional products and services may be offered through Strategic Partners that are not member companies of Principal Financial Group®. All resources, including Strategic Partners, may be changed or canceled at any time.